LuxTrust Products
Luxembourg
Explainers & product videos
2026
Problem
Luxtrust is one of Benelux's leading trust services and authentication providers. Stakeholders in this space are typically confronted with white papers and presentations. Don't we all love those! They needed a conversation starter, something that would people interested about their product without boring them. No matter how how niche the B2B project or how long the sales cycle, we knew something would help.
Solution
Video facilitates conversations. Be it at trade shows, during product demos, presentations - sales conversations work better with great product videos in your back pocket. That is what their sales & marketing team is saying - their videos are not the factors that convert in a B2B context but they will definitely facilitate conversations and help qualify leads - making the rest of the efforts more efficient and more repeatable. The videos work in tandem to present their different products and also work in isolation.
Workflow
To find the right visuals for their varied products we went through an in-depth exploration phase spanning multiple mood boards, style frames, 3D material examples. After we agreed on a coherent vision for the visuals we crafted a story around each of their products, creating storyboards to paint a clear picture of our production plan. Then the motion took its course.
Credits
Creative Direction
Motion Design
David Serban
David Serban