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LetzData

Luxembourg
Brand films
2026

Problem
In times of growing concerns over data privacy and data sovereignty, the Luxembourg Data Factory is taking aktive measures to allow safe and efficient reuse of public sector data.
But how do you actually explain this in laymen's terms?
Solution
Together with our friends from Neon Interned, we create a brand video with unique, on-brand visuals that get the point across.
The goal: explain the process in 2 minutes in style.
Workflow
After reviewing multiple stylistic possibilities, we settled on a highly stylised, data-savvy 3D style. The rhythm and pace are accessible and appeal to the general public.
Credits
Lead agency
Creative Direction
Motion Design
Neon Internet
David Serban
David Serban
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