iwoca
Germany
Explainers & product videos
2026
Mr. Motion has been a great find for us. We collaborated with them on a product explainer video project, and throughout the process the team was fast, professional, and easy to work with.
They handled feedback efficiently, were very supportive during the initial setup and alignment phase, and consistently made collaboration smooth and straightforward. Communication was clear, delivery was reliable, and they provided all the details we needed along the way.
Overall, a very positive experience: 5 out of 5 stars for Mr. Motion. We would definitely work with the team again for quality and collaboration.
- NaYoung Ha, Marketing & Comm. Manager
Problem
The finance company iwoca was looking to show clients how easy it is to apply for a loan and thereby retain more applications throughout the process.
How do you show this as early in the process as possible?
Solution
A saas product / explainer video was just the right fit. It was centrally built around the application form and onboarding journey but also features key features that needed to be presented. The video now serves as that quick entry point before diving deeper into particular use cases or applying for a loan.
Workflow
The client brief included a Figma link to the onboarding process and their brand guidelines. From this input, we developed 3 moodboards and explored visual directions. The story was then woven around their onboarding flow and came together piece by piece. Based on the main video, 3 social media videos (15-20 seconds) each were created in vertical format to tell individual parts of the story.
Credits
Creative Direction
Concept, Design
Illustration, Motion
David Serban
Luca Hurrle
Emilia Furtuna