GAIA identity
Luxembourg
Brand identity
2026
Problem
The life insurance branch CALI Europe is undergoing a deep transformation of its back office. The project goes by the name of GAIA and needed a visual identity to be clearly identifiable to stakeholders and other business branches.
Solution
We developed a brand identity rooted in nature and built for transformation. The image library strengthens the ties to nature and gives a mere fleeting impression of it, leaving the viewer curious about what they are seeing.
Workflow
Starting with moodboards, we tried out different ideas and tried to see which one stuck with us and the client. Following these explorations, we edged closer and closer to a central concept around the impressions of nature.
Credits
Creative Direction
Design & Illustration
David Serban
Emilia Furtuna